Refereed Journal Publications
(*denotes equal authorship, †denotes Ph.D. student)
Hock, Stefan J., Kristen Ferguson†, and Kelly B. Herd (2025), “The Mobile Giving Gap: Examining the Negative Impact of Smartphones on Donation Behavior,” Journal of Consumer Psychology, 35 (2), 281-87.
Ferguson, Kristen† and Kelly B. Herd (2024), “The Influence of Creative Thinking on Consumer Embarrassment,” Forthcoming, Marketing Letters.
Kim, Claire Heeryung*†, Kelly B. Herd*, and H. Shanker Krishnan (2023), “The Creative Touch: The Role of Haptics on Creativity,” Marketing Letters, 34 (1), 113-24.
Herd, Kelly B.*, Girish Mallapragada*,and Vishal Narayan* (2022), “Do Backer Affiliations Help or Hurt Crowdfunding Success?,” Journal of Marketing, 86 (5), 117-34.
Kim, Tae Woo†, Adam Duhachek, Kelly B. Herd, and Sunah Kim (2022), “Towards a Goal-based Paradigm of Contagion,”
European Journal of Marketing, 56 (8), 2105-37.
Herd, Kelly B.* and Ravi Mehta* (2019), “Head vs. Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity,” Journal of Consumer Research, 46 (1), 36-52.
Krishna, Aradhna*, Kelly B. Herd*, and Nilufer Z. Aydınoğlu* (2019), “A Review of Consumer Embarrassment as a Public and Private Emotion,” Journal of Consumer Psychology, 29 (3), 492-516.
Xu, Lidan†, Ravi Mehta, and Kelly B. Herd (2019), “Look at Me! Or Don’t…: How Mere Social Presence Impacts Innovation Adoption,” Journal of the Association for Consumer Research, 4 (3), 269-79.
Krishna, Aradhna*, Kelly B. Herd*, and Nilufer Z. Aydınoğlu* (2015), “Wetting the Bed at Twenty-one: Embarrassment as a Private Emotion,” Journal of Consumer Psychology, 25 (3), 473-86.
Moreau, C. Page, Leff Bonney and Kelly B. Herd (2011), “It’s the Thought (and the Effort) That Counts: How Customizing for Others Differs from Customizing for Oneself,” Journal of Marketing, 75 (September), 120-33.
Moreau, C. Page, and Kelly B. Herd (2010), “To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products,” Journal of Consumer Research, 36 (February), 806-19.
Book Chapter
Herd, Kelly B. and C. Page Moreau (2015), “Product Aesthetics and the Self,” The Psychology of Design: Creating Consumer Desire. Ed. Rajeev Batra, Diann Brei, and Colleen Seifert. Armonk, NY: M.E. Sharpe, Inc.
Please also see my faculty profile on the UConn website and my Google Scholar page for additional information.