Refereed Journal Publications
(*denotes equal authorship, †denotes Ph.D. student)
Hock, Stefan J., Kristen Ferguson†, and Kelly B. Herd, “The Mobile Giving Gap: Examining the Negative Impact of Smartphones on Donation Behavior,” Forthcoming, Journal of Consumer Psychology.
Ferguson, Kristen† and Kelly B. Herd (2024), “The Influence of Creative Thinking on Consumer Embarrassment,” Forthcoming, Marketing Letters.
Kim, Claire Heeryung*†, Kelly B. Herd*, and H. Shanker Krishnan (2023), “The Creative Touch: The Role of Haptics on Creativity,” Marketing Letters, 34 (1), 113-24.
Herd, Kelly B.*, Girish Mallapragada*,and Vishal Narayan* (2022), “Do Backer Affiliations Help or Hurt Crowdfunding Success?,” Journal of Marketing, 86 (5), 117-34.
Kim, Tae Woo†, Adam Duhachek, Kelly B. Herd, and Sunah Kim (2022), “Towards a Goal-based Paradigm of Contagion,”
European Journal of Marketing, 56 (8), 2105-37.
Herd, Kelly B.* and Ravi Mehta* (2019), “Head vs. Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity,” Journal of Consumer Research, 46 (1), 36-52.
Krishna, Aradhna*, Kelly B. Herd*, and Nilufer Z. Aydınoğlu* (2019), “A Review of Consumer Embarrassment as a Public and Private Emotion,” Journal of Consumer Psychology, 29 (3), 492-516.
Xu, Lidan, Ravi Mehta, and Kelly B. Herd (2019), “Look at Me! Or Don’t…: How Mere Social Presence Impacts Innovation Adoption,” Journal of the Association for Consumer Research, 4 (3), 269-79.
Krishna, Aradhna*, Kelly B. Herd*, and Nilufer Z. Aydınoğlu* (2015), “Wetting the Bed at Twenty-one: Embarrassment as a Private Emotion,” Journal of Consumer Psychology, 25 (3), 473-86.
Moreau, C. Page, Leff Bonney and Kelly B. Herd (2011), “It’s the Thought (and the Effort) That Counts: How Customizing for Others Differs from Customizing for Oneself,” Journal of Marketing, 75 (September), 120-33.
Moreau, C. Page, and Kelly B. Herd (2010), “To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products,” Journal of Consumer Research, 36 (February), 806-19.
Book Chapter
Herd, Kelly B. and C. Page Moreau (2015), “Product Aesthetics and the Self,” The Psychology of Design: Creating Consumer Desire. Ed. Rajeev Batra, Diann Brei, and Colleen Seifert. Armonk, NY: M.E. Sharpe, Inc.
Please also see my faculty profile on the UConn website and my Google Scholar page for additional information.