As an Associate Professor of Marketing and Dean's Ackerman Scholar at the University of Connecticut, I study consumer behavior and am particularly interested in how consumers generate creative ideas – for themselves and others. I also study other topics including consumer embarrassment, donation behavior, and product aesthetics. Across all of my research, I aim to present engaging and realistic experiments, develop theoretically rigorous insights, and provide tactical advice for marketing managers.

My research has been published in the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal for the Association of Consumer Research, and featured in media outlets including Forbes, Fast Company, Marketing News, and the UConn School of Business Dean's Report